Not to sound too boring, but InDesign Rack card templates, or DL cards as they’re also known, are a firm favorite of mine. I prefer them over posters and flyers as they’re a much more practical paper size when you want to produce a small flyer.
Their compact size makes them incredibly versatile and easy to distribute in various settings, such as retail counters, trade shows, or even in mailed envelopes. The smaller dimensions allow for a more focused message and design, making it easier for recipients to digest the information quickly. Additionally, rack cards are often less likely to be discarded, as their convenient size encourages people to tuck them into pockets, wallets, or bags for future reference.
Another advantage of using rack cards is the cost savings. Their smaller size typically requires less ink and paper, making them an economical choice for businesses looking to promote their products or services on a budget. Furthermore, the simplicity of rack cards encourages designers to be more creative and strategic with their designs, ensuring that the most important details are prominently featured and easily noticed by potential customers.